Two people, a woman and a man, standing inside a flooring showroom with a sign that says 'Refined Floors.' The woman has short hair, is wearing a white striped blouse, and black pants. The man has dark hair, is wearing a light-colored dress shirt and dark pants. They are positioned in front of a display of rolled carpets and a wooden cabinet with decorative lines.

ABOUT US


Mark's journey in the flooring industry began two decades ago when he took on a part-time role at Home Depot while pursuing his college education to become a firefighter in Southern California. With newlywed responsibilities on the horizon and a desire to supplement his income, Mark transitioned to a sales position at a prestigious flooring retailer in Palm Springs Ca. It was here that his passion for the industry ignited, leading him to eventually ascend to the role of store manager at Flooring Innovation, where he dedicated a decade of service.

In 2014, with a growing family and a longing for a change of scenery, Mark and Kristin made the bold decision to relocate to Williamsburg on the East Coast. Mark embarked on a new chapter in his career as a commercial market manager for a national flooring retailer, but it wasn't long before his ambitions led him to pursue a role with Invista/Stainmaster. As a representative traveling across the entire East Coast, Mark found fulfillment in educating and training retailers on the Stainmaster brand.

The dream of owning their own flooring store had always lingered in the back of Mark and Kristin's minds, and in 2019, the stars aligned when Mark's job faced cutbacks, presenting the opportune moment to take the leap. Through connections with former colleagues, Mark discovered Carpet Direct Brokerage, a perfect match for their aspirations. Fast forward five years, and Mark and Kristin find themselves thriving as proud owners of their own flooring store. Every day brings new opportunities to connect with clients, enhance living spaces, and fulfill their entrepreneurial dreams. The recent rebranding effort encapsulates their journey and identity, reflecting their passion, commitment, and love for what they do.

A family of four walking hand in hand outdoors on a sunny day, surrounded by lush green trees and grass.
Two people standing in front of a display of hardwood flooring samples, labeled 'HARDWOOD', inside a flooring store. The woman is dressed in a white striped blouse and black pants, and the man is wearing a light green shirt and gray pants.
Two golden retriever dogs lying on a wooden floor indoors, one smiling with its tongue out, white walls, and a door in the background.

Mark, Alec, Madalynn and Kristin

Mark and Kristin Kelley, owners

Dolly and Taylor